top of page

As a new or re-envisioned entity, AESDEC faced the fundamental challenge of establishing its identity and differentiating itself in the market. Specific challenges included:

  • Defining Core Identity: Translating AESDEC's vision, mission, and unique value proposition into a clear and compelling brand narrative.

  • Creating Distinctive Visuals: Developing a logo, color palette, and typography that were memorable, professional, and reflective of AESDEC's [insert relevant characteristic, e.g., innovation, reliability, expertise].

  • Ensuring Cohesion: Building a versatile brand system that could be consistently applied across diverse platforms – from digital interfaces and marketing collateral to physical spaces and internal communications.

  • Target Audience Connection: Designing a brand that would appeal to and build trust with AESDEC's specific target demographics, addressing their needs and aspirations.

  • Scalability: Creating a brand framework robust enough to support AESDEC's future growth and potential diversification.

Hall_Logo_Mockup_1.png
Perfect_Binding_Brochure_Mockup_5.jpg
Perfect_Binding_Brochure_Mockup_1.jpg
Free_Iphone_13_Pro_Mockup_4.png
Advertisement_Wall_Mockup_2.jpg

End-to-End Branding Solution

Project Type

Branding | Identity | Graphic Design 

Print Design | Gifts | Promotional Assets

Industry

Exhibitions

Inoways partnered with AESDEC to develop its complete brand identity from the ground up. Recognizing the need for a strong, cohesive, and distinctive brand presence in a competitive landscape, AESDEC sought Inoways' expertise to craft a brand that not only reflected its core values and mission but also resonated deeply with its target audience. The project encompassed everything from strategic brand positioning and visual identity to comprehensive brand guidelines and application across all touchpoints, resulting in a robust and future-proof brand for AESDEC.

Client

AESDEC

bottom of page