Project Introduction
Hamilton Wiring Instruments (Milton) sought an innovative theme for their thermosteel bottle range and Ice Storage Pails to showcase at the Ambiente 2025 exhibition in Frankfurt. Founded in 1972, Milton has built a strong legacy over the past 50 years, establishing a network of 55,000 retailers. The company continues to evolve its homeware product range to meet the needs of a growing market. This case study outlines the design process followed by Inoways to create a visually striking and effective exhibition stall for Milton, aimed at capturing attention and highlighting the brand's commitment to innovation and quality.
Understanding Client Requirements
Milton needed a theme that would resonate with the new generation and travelers. Additionally, they sought a design that could accommodate a wide range of products on display while maintaining a strong focus on their core offerings, including Ice Storage Pails. Along with striking product graphics, the design had to incorporate ample storage space and ensure prominent branding throughout the exhibition stall.
Research and Conceptualization
Inoways conducted comprehensive research into Milton's industry, competitors, and emerging market trends. This in-depth analysis enabled the design team to develop the theme of "Adventure," perfectly aligning with the spirit and lifestyle of Milton's target customers.
Design Development
The team introduced a jungle-themed zone specifically for the Ice Storage Pails, where the theme seamlessly extended across the floor. To bring this vision to life, wooden trunks of varying heights were strategically used to display the products, creating an immersive, nature-inspired experience.
In addition to the jungle zone, five distinct product display zones were crafted, each designed to showcase Milton's range while maintaining focus on the core products. To ensure the booth was visually captivating, hanging lights and LED profile lights were incorporated, creating a dynamic atmosphere and perfectly illuminating the entire space. This thoughtful design not only highlighted Milton’s products but also conveyed a sense of adventure and exploration that resonated with the modern, on-the-go consumer.
Visualization and 3D Rendering:
The background featured a striking image of a young traveler sitting atop a mountain, with a Milton Thermosteel bottle placed beside them, perfectly capturing the essence of the "Adventure" theme. This image served as the focal point of the booth, symbolizing exploration and the spirit of travel. The jungle-themed area, combined with carefully arranged product display units, created a cohesive and immersive experience that aligned with the brand’s adventurous narrative.
To add vibrancy and draw attention, a lightbox graphic was strategically placed near the aisles, further enhancing the booth's dynamic energy. The mountain backdrop and the bottle image cutout, illuminated with LED cove lighting, became a key visual element that attracted the spotlight, making it the perfect spot for camera clicks. After refining the design with a few thoughtful adjustments, the final concept received client approval, ensuring that every detail was aligned with Milton’s vision for the exhibition.
Production, Installation and Handover
With meticulous technical drawings and a keen attention to detail, every surface finish was carefully selected to align with the booth’s adventurous theme. Each element was pre-fabricated and packed in the workshop, streamlining the process and significantly reducing installation time. The team followed a well-coordinated schedule, ensuring that the booth was completed and handed over on time, with all of the client’s products perfectly in place.
The successful delivery of the booth, coupled with the satisfaction of another happy client, was a testament to the hard work and dedication of the Inoways team. This accomplishment not only elevated the team’s morale but also reaffirmed their commitment to delivering exceptional results, one project at a time.
