Project Introduction
Synthite Industries Ltd., established in 1972 by C.V. Jacob, is India's leading producer of spice oleoresins, essential oils, and natural extracts. Headquartered in Kolenchery, Kerala, the company operates over 10 manufacturing facilities across India, China, Brazil, and Vietnam. Synthite serves more than 80 countries, catering to major clients like Nestlé, Unilever, ITC, Bacardi, and PepsiCo. With a workforce of approximately 3,000 employees and a global market share exceeding 35%, Synthite is recognized for its commitment to quality and innovation in the natural ingredients sector.
Understanding Client Requirements
Fi India is India's premier trade exhibition for the food and beverage ingredients industry. Synthite plans to adopt a European café theme for their booth at Fi India, creating a warm and inviting atmosphere. The design will feature a fully-equipped pantry with live cooking stations to serve samples and bite-sized dishes crafted using their innovative product range. The layout includes four-sided entry with dedicated zones for Bakery, Proteins, Aromas, Beverages, Dairy, and Health & Wellness—each carefully planned despite spatial challenges. Additional features include a six-seater conference room, ample storage space, and prominent branding visible from all sides to ensure strong visual impact and brand presence.
Research and Conceptualization
The research phase focused on understanding European café aesthetics and casual sophistication to reflect Synthite’s global presence. Spatial planning was driven by ergonomic zoning for each product category—Bakery, Proteins, Aromas, Beverages, Dairy, and Health & Wellness. Attention was given to flow and accessibility, optimizing a four-sided entry for seamless visitor navigation.
Design Development
The team meticulously worked on each element to cohesively bring the theme to life. The flooring concept was thoughtfully curated, featuring a rustic European street-style footpath in the open areas and warm wooden flooring in the enclosed zones, effectively enhancing the ambiance and distinguishing functional spaces. The discussion zones were styled to evoke the charm of European outdoor cafés, complete with umbrella-covered seating that offers a relaxed, shaded, and welcoming setting. A refined English color palette was carefully selected to reinforce the café-inspired theme and lend a sophisticated, timeless appeal. Lighting design played a pivotal role in elevating the overall atmosphere, with strategic illumination adding depth, warmth, and visual focus to key areas.
Visualizations and 3D rendering
The visualization and 3D rendering of the Synthite exhibition booth played a crucial role in aligning the concept with the client’s vision. Every design detail—from architectural elements to furniture and lighting—was realistically rendered to preview the final output. High-resolution 3D visuals helped communicate spatial planning, material textures, and ambiance effectively. The renders captured the café-themed aesthetic with precision, ensuring design intent was clearly understood. This allowed for efficient decision-making and seamless execution during fabrication.
Production, Installation and Handover
The production and installation of the Synthite booth at Fi India were executed with meticulous planning and coordination. Every element, from the custom-built façade to café-style seating and detailed branding, was prefabricated with precision to ensure smooth on-site assembly. The team adhered to strict timelines, working round-the-clock to meet all quality and aesthetic expectations. Special care was taken to align structural elements like lamp posts, fencing, and flooring patterns to match the 3D design.
All materials were sourced and finished to reflect the premium café theme envisioned. Lighting fixtures were installed strategically to enhance the ambiance and highlight key zones. The furniture, branding, and decor elements were positioned carefully for visual balance and functional flow. Final touch-ups and quality checks were conducted thoroughly before handover. The booth was delivered on schedule and handed over in pristine condition, ready for client walkthrough.
The Synthite team appreciated the attention to detail and thematic coherence achieved in the final setup.
