Project Introduction
Inoways Design Zone Pvt. Ltd. was tasked with creating an impactful exhibition stall design for Claro, a renowned pen and stationery manufacturer, at the Ambiente Expo in Frankfurt. This case study outlines the design process followed by Inoways to conceptualize and execute a visually compelling stall that effectively showcased Claro's brand identity and products
Exhibition Stall Design for CLARO at Ambiente Expo, Frankfurt
Understanding Client Requirements
The initial phase of the design process involved thorough discussions with Claro's marketing team to understand their objectives, target audience, brand image, and product range. Key requirements included maximizing visibility, creating an inviting space for visitors, and highlighting Claro's commitment to quality and innovation in stationery products.
Research and Conceptualization
Inoways conducted comprehensive research on current design trends in exhibition stalls, particularly in the stationary industry. They also gathered inspiration from various sources including competitor stalls, design blogs, and contemporary art movements. This phase helped in identifying unique design elements and innovative approaches to stand out in the expo.
Design Development
Based on the insights gathered, Inoways developed several design concepts that aligned with Claro's brand identity and exhibition goals. These concepts explored different spatial arrangements, color schemes, lighting techniques, and interactive elements to engage visitors. Each concept was presented to the client along with 3D renderings and mood boards for visual reference.
Detailed Planning and Execution
Once the final design concept was approved, Inoways began the detailed planning and execution phase. This involved selecting materials, finalizing structural elements, coordinating with vendors for fabrication and installation, and creating a timeline to ensure timely completion of the stall before the expo.
Post Exhibition Evaluation
Following the expo, Inoways conducted a post-exhibition evaluation in collaboration with Claro to assess the effectiveness of the stall design in achieving its objectives. Feedback from visitors, engagement metrics, and sales data were analyzed to measure the impact of the exhibition stall on brand visibility and customer perception.
