Exhibition Stand Design for ACG at Pharma Tech Expo, Moscow
Project Introduction
Inoways Design Zone Pvt. Ltd. was tasked with creating an impactful exhibition stall design for ACG, a leading integrated pharma manufacturing solutions company, at PharmaTech Expo in Moscow, Russia. This case study delves into the design process employed by Inoways to achieve a stunning and effective exhibition stall.
Understanding Client Requirements
The initial phase involved comprehensive discussions with the client, ACG, to understand their objectives, branding guidelines, target audience, and key messages they aimed to convey at PharmaTech Expo. Clear communication channels were established to ensure alignment between the client's vision and the design team's creative concepts.
Research and Conceptualization
Inoways Design Zone Pvt. Ltd. conducted thorough research into the pharmaceutical industry, ACG's products and services, as well as the specific themes and trends prevalent in exhibition design. Drawing inspiration from ACG's brand identity and the Expo's theme, the team brainstormed various conceptual ideas to create a unique and engaging stall design.
Design Development
Once the concept was finalized, the design team proceeded to develop detailed renderings and 3D models of the exhibition stall layout. Iterative discussions and feedback sessions with the client ensured that the design accurately reflected ACG's brand image and effectively showcased their products and solutions. Attention was paid to factors such as spatial planning, traffic flow, branding elements, lighting, and interactive features.
Material Selection and Fabrication
Careful consideration was given to selecting high-quality materials that not only enhanced the aesthetic appeal of the stall but also aligned with ACG's commitment to sustainability. The fabrication process involved collaborating with trusted vendors and craftsmen to bring the design concept to life while adhering to strict timelines and quality standards.
On-site Installation and Execution
Inoways Design Zone Pvt. Ltd. coordinated closely with ACG's team to oversee the smooth installation and setup of the exhibition stall at PharmaTech Expo. Attention to detail and meticulous planning ensured that the final execution met the highest standards of quality and exceeded the client's expectations.
