Dräger Safety Roadshow:
Delivering Product Awareness and Training to India's Chemical Industry.
Challenge
Mission Suraksha: Dräger's goal was to raise awareness of their safety products and provide critical safety and protection seminars to workers at well-established chemical factories across India.
Limited Space: Showcase diverse products for hands-on demos within a mobile truck.
Complex Integration: Combine displays, tech, climate control, branding, & rapid setup.
Time Constraints: Maximize daily event mileage with quick setup/takedown.
Solution
Custom-Engineered Mobile Showroom:
Developed a hydraulically-operated truck featuring a deployable side platform and rear staircase, effectively expanding the usable floor space.
Strategic Product Display & Integration: Implemented fixed (shelves, tables) and modular (spider aluminum structures) display solutions, optimizing product presentation within the truck's confines.
Enhanced Functionality & Stability:
Integrated essential amenities (air conditioning, tracking device, LED TV, speakers) and stabilizing legs to ensure operational comfort and stability during demonstrations.
Rapid Deployment Design:
Engineered the truck for quick and efficient setup/takedown, maximizing daily event mileage and minimizing operational downtime.
Complete Component Installation:
Successfully installed all the required elements, including product cases, modular display tables, branding, lighting, and technology for presentations, within the moving truck.
Result
This demonstrably increased client interaction and strengthened brand presence across India, aligning with the Mission Suraksha theme. The mobile showroom provided a dynamic platform for product demonstrations and client meetings, driving sales and fostering stronger customer relationships. The project's successful delivery validated Inoways' design expertise and ability to provide impactful, tailored solutions for complex logistical challenges.